Built on Strength.
Driven by Confidence.
We believe strength is the foundation of a confident life. Befit connects what truly matters: your health and your aesthetics.
Not as separate goals, but as one unified path.
When your body grows stronger, your mindset follows. Our mission is simple: help you build longevity, physical capability, and the confidence that comes from feeling in control.
Our Experience
Befit wasn’t born in a boardroom. It was built on the real battlefield of consistent training.
We combined over a decade of high-performance software development expertise with the discipline of strength training. We realized that inconsistency wasn’t the user’s fault.
So we decided to close that gap by merging engineering precision with the transformative power of strength.
2024
Carlos wanted to work out consistently, but couldn’t find a fitness app he truly trusted. Many apps ranked well on the App Store and Google Play, yet delivered confusing workout experiences, poor usability, and little confidence in the quality of the training itself.
Instead of settling, Carlos decided to fix what felt broken. With a strong background in product and technology, and years of experience building mobile products, he believed it was possible to create something fundamentally better.
2025
Along the way, he partnered with Claret, who brought over a decade of experience in growth, data, and new ventures at some of Brazil’s leading tech companies. Together, they built a passionate team with one shared belief: fitness should be structured, reliable, and designed for long-term progress.
Both founders came from sedentary lifestyles and experienced firsthand how hard it is to stay consistent without the right guidance. Befit was born from that shared transformation with the goal of helping millions of people around the world become healthier, stronger, and more active.
Carlos Terceiro, Befit Founder.
“Most people don’t
need more motivation.
They need structure.”
App in 2025-2026*
*Fastest-growing Workout App in 2025-2026 (according to Sensor Tower data)
Our Mission
To make fitness simpler, smarter, and more accessible, helping people train with clarity, consistency, and confidence, for better health and long-term well-being.
The fitness market was fragmented: apps were either beautiful but empty, or technical but unusable.
Befit solves that equation. We built the only solution that integrates intelligent training systems and flawless UX.
Our obsession is your visible progress: because nothing is more addictive than watching your own evolution, rep by rep, load by load, day after day.
Clarity over
complexity
If it’s confusing, it doesn’t work.
Training should
adapt to life
Not everyone trains the same way, and that’s the point.
Data with
purpose
We use data only when it helps people make better decisions.
Long-term
thinking
We build for sustainable results, not short-term hype.
Driven by high standards and ambition, we focus on building with intention and delivering real impact to the people who trust us.
Carlos Terceiro
Founder
Claret Sabioni
CEO
Bruno Lima
Software Engineer
Guilherme Santiago
User Acquisition Manager
Luan Rabelo
Lead Product DesignerWork on What Matters
If you care about building meaningful products, enjoy solving real
problems, and believe fitness should adapt to people’s lives, you’ll
feel at home here.
