Newsroom
Here you'll find our press releases, product launches, opinion articles signed by our team, and Befit's coverage in the media.
AI at the service of people: how a Brazilian-made app helps people beat a sedentary lifestyle
Information overload and lack of method can stall your progress at the gym
Befit + Strava: take your strength training to the world’s largest athlete community
Method, not guesswork.
Befit is built by a team that brings together software engineering, artificial intelligence, and exercise science, and that trains with the app every day. Our strength training plans are developed alongside certified fitness professionals.
Meet our teamApp in 2025-2026*
*Fastest-growing Workout App in 2025-2026 (according to Sensor Tower data)
Befit in the Media
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Dois brasileiros criaram uma IA que monta seu treino — e ela vai faturar R$ 25 milhões
A Befit utiliza um banco de dados com mais de 500 exercícios para personalizar treinos e faturou R$ 5 milhões em seu primeiro ano de operação.
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Befit vale a pena? Testamos os recursos do aplicativo de exercícios
Aplicativo usa inteligência artificial para montar planos de treino personalizados para academia ou casa, com biblioteca de mais de 500 exercícios.
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Befit avança no mercado fitness com uso de IA e estratégia internacional
Aplicativo lançado em três idiomas atrai público de fora do Brasil, que responde por 35% do total de usuários.
Read articleFrequently asked questions
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What is the Befit Newsroom?
The Befit Newsroom is the company's official source for announcements, product launches, and opinion articles signed by its team. It gathers content produced by the Befit team on training, technology, and the digital fitness market.
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How can journalists request an interview or official materials from Befit?
Journalists can request interviews, data, logos, and screenshots through this page, which lists contact channels and press assets. The company responds to requests on product, AI-driven training, app market trends, and its international expansion.
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Who are Befit's spokespeople?
Befit's spokespeople are co-founders Carlos Terceiro and Claret Sabioni. Sabioni, who holds a PhD in Optimization, speaks on growth, artificial intelligence, and market strategy. Terceiro speaks on product, app development, and the training experience.
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What kind of content does Befit publish in the Newsroom?
The Newsroom publishes three types of content: official announcements about the company and its launches, opinion articles signed by the team on training and technology, and analyses of data and trends in the digital fitness market. Befit's coverage in the media lives on this page.
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Can Befit's content and data be cited by journalists and researchers?
Yes. Materials published in the Befit Newsroom may be cited with attribution to Befit. For proprietary data, behavioral metrics, or customized information, journalists should contact the press team directly to confirm the most current figures.
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