Carlos Terceiro is the founder of Befit, The fastest growing fitness app in the world, and a strength training practitioner for over 5 years. His real-life experience with weightlifting led him to build an app that uses artificial intelligence to create personalized workout plans for anyone — from beginners to advanced lifters.

A serial entrepreneur for over a decade, Carlos has built and scaled products used by millions. He founded Mobills, which became Brazil's largest personal finance app with 30M+ downloads, was accelerated by Google Launchpad in San Francisco, and acquired by Toro Investimentos (Santander Brasil) in 2021. He now applies all that experience in product, technology, and growth to make Befit a global reference in smart training.