Experts / Isabela Matsura

Isabela Matsura

Content and SEO Specialist

Isabela Matsura is an advertising professional and content specialist focused on SEO and digital marketing, with over four years of experience producing strategic content for major brands in the digital market. She holds a degree in Advertising from Unoeste and an MBA in Neuroscience, Consumer Behavior and Marketing from PUC-RS. Throughout her career, she has worked at companies where her content generated millions of impressions and clicks.

A strength training enthusiast, Isabela knows firsthand the challenges of making progress at the gym, from figuring out the right workout split to staying consistent. At Befit, she combines this experience with her communication background to turn training, nutrition and wellness topics into clear, reliable and easy-to-apply content, produced in Portuguese, Spanish and English for readers around the world.

Education

MBA in Neuroscience, Consumer Behavior and Marketing (PUC-RS): Program focused on consumer behavior and decision-making processes, applied to creating more relevant content for readers.
Bachelor’s Degree in Advertising (Unoeste): Degree in Social Communication, with distinction in leading copywriting and marketing projects.
SEO and Content Specialist: Experience in keyword, performance and competitor analysis, working on high-traffic blogs in the health, fitness and finance segments.
Multilingual Content Production: Creation and optimization of articles in Portuguese, Spanish and English for the Befit blog.